As a photographer, I get this question all the time. “What is the best background for my headshot? I have no idea what color to pick.” What do I usually answer? It depends on the use you will give to the photo.
There are several factors that go into choosing the right background color, not only to ensure you’re coordinating with your brand and your industry, but that you’re creating a picture that you (and Others!) will love. Balancing all of these factors into one picture can be really difficult.
Take in count some of this points with some examples to get and idea about how to make a right decision.
Think about where you plan to use your new headshot.
LinkedIn: Plain, non-distracting backdrops are great for LinkedIn profile pictures.
Bold/creative brand: Think about using a colorful backdrop that represents your company colors or style.
Tech or finance industry: Bright white is crisp and modern for these types of businesses.
Promotional materials: consider using a bright white backdrop that you can easily meld into promotional flyers or cards.
Executive portrait for speaking engagements: I like to use darker colors, like a pewter gray, for these types of shots.
- What does your company usually request?
Research what existing headshots look like on your company website to see if you should be getting something that matches what’s already there.
Ask your HR team if they have any style preferences or requests. Consistency is very important to most large corporations, and you don’t want to waste money on a headshot that will need to be reshot.
- What do you plan to wear?
Dark backgrounds will make color pop and look more vibrant.
White backgrounds look better when you plan to wear dark clothing so there’s more contrast between you and the backdrop.
Gray backgrounds are a middle-ground option that remains classic and versatile.
- Use bright colors to your advantage
Choosing a bright color like blue or yellow will show that your company isn’t just business as usual. If you’re looking for something bold and edgy, neutral colors might not be appropriate; instead, try something fun and vibrant.
Colorful headshots can be used for a more branded approach that will catch the eye on your websites.
Leverage bright, dynamic colors on your social media to provide interest.
- Make sure you’re the focus—and not the background.
No matter what background you choose, make sure your background doesn’t distract the viewer. The viewer’s eye should be immediately pulled to your face – and not your background.
Consider shooting on a green screen to pull in the perfect background later.
Consider your skin tone and hair color
Some backdrop colors could make your skin look sallow or sickly, so avoid backdrops that are too stark or that you feel you blend into.
If you have very dark hair, consider how it could disappear into a very dark background. Contrast helps!
- Still not sure what color to choose?
I am happy to provide you with my recommendation based on my experience. When you book your session, feel free to write, and we’ll talk about what would be best for your needs.
